The words sails, sales sound the same but have different meanings and spellings. Why do sails, sales sound the same even though they are completely different words?
The answer is simple: sails, sales are homophones of the English language.
Plural form of sail.
Third-person singular simple present indicative form of sail.
Plural form of sale.
The activities involved in selling goods or services.
Definitions from Wiktionary, Creative Commons Attribution/Share-Alike License and Wordnik.
Homophones (literally "same sound") are usually defined as words that share the same pronunciation, regardless of how they are spelled.