flack, flak

The words flack, flak sound the same but have different meanings and spellings. Why do flack, flak sound the same even though they are completely different words?

The answer is simple: flack, flak are homophones of the English language.

  1. :: noun

    A press agent; a publicist.

  2. :: verb-intransitive

    To act as a press agent: flacking for a movie studio.

  3. :: verb-transitive

    To act as a press agent for; promote: authors who tour the country flacking their books.

  4. :: noun

    Variant of flak.

  1. :: noun

    Antiaircraft artillery.

  2. :: noun

    The bursting shells fired from such artillery.

  3. :: noun

    Informal Excessive or abusive criticism.

  4. :: noun

    Informal Dissension; opposition.

Definitions from The American Heritage® Dictionary of the English Language, 4th Edition and Wordnik.

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About Homophones

Homophones (literally "same sound") are usually defined as words that share the same pronunciation, regardless of how they are spelled.

If they are spelled the same then they are also homographs (and homonyms); if they are spelled differently then they are also heterographs (literally "different writing").